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The site blackburnib.com.au states the following, "A professional broker knows the types of covers needed and the best access to the products." We noticed that the webpage also said " Factories, shops, restaurants, in fact any type of business, we can offer business insurance packages that provide you with the cover you need." It also stated " The specialised Office Insurance policy provides protection against office-related risks for commercial offices, including consultants, medical practitioners and other professionals. An insurance broker has the experience and specialist knowl." The header had Melbourne business as the highest ranking keyword. This keyword was followed by Melbourne commercial insurance, shop insurance, and public liability which isn't as urgent as Melbourne business. The other words the site used was public liability insurance.